Social Media Platforms I Prefer and Why
I have always been a social media junkie before I decided to experiment with blogging. I had an account on almost all the platforms I was aware of – my Hi5 and Myspace days were cool but now I am a little more selective with the social media platform I choose to promote content for Chiclypoised. I am currently active on Twitter, Facebook, Instagram, and Pinterest. In general, from my observations, each of these social media platforms has its own benefits.
Hence, a blog’s social media strategy should be developed to take advantage of these benefits. Overall I prefer Pinterest. Pinterest is a visual search engine and it’s currently one of the top source of traffic for this blog – it’s even more than Google! That was a huge surprise, however, it does require serious effort and time but with the right tools, it’s manageable.
Instagram Algorithm Is Ridiculous But
Instagram is a great place to build brand awareness, however, because Instagram doesn’t allow an external link to be added to each individual post, it is not a great platform to promote blog posts. Additionally, the Instagram algorithm is ridiculous. I swear Instagram changes their algorithm more often than Google. Seriously it is just crazy. However, it’s expected since Instagram is a business. They make changes to encourage users to pay to promote their brand – it’s all about increasing their after-tax income and who can blame them? Currently, my Instagram social media strategy is non-existence now! I hope to change that this coming year.
Pinterest Is Time Consuming
Pinterest is now on the same path as Instagram in terms of making changes that encourage users to pay to promote their content. However, unlike Instagram, you can link your content to your website with help increase your blog’s traffic. While Pinterest can be a great source of traffic it is time-consuming if you pin manually to boards. Additionally, since Pinterest is very visual you need attractive pins to drive pinners to your website. I primary use Canva for graphic designs – it’s a great tool. I used Picmonkey mobile app in the past and I was not really impressed, but it works well for some bloggers. There are other graphic design programs out there so do your research and find one that meets your needs.
Twitter Is the Easiest To Maintain
Twitter is great for promoting content and engaging with your audience. Twitter, like the other social media platforms, also offer services to promote your content however it doesn’t seem as pushy as Instagram, Facebook, and Pinterest.
Facebook Is About The Money But
Facebook is the old school social media platform and they are all about the money. However, the advantage of using Facebook is you can invite your Facebook friends to like your page. This could be very helpful if your current friends are passionate about your content or just want to support a friend. Additionally, Facebook is great for promotions – you can create ads to attract a specific demographic. However, Facebook is a money-hungry business so just like Pinterest and Instagram their promotional services seem pushy – they’re always encouraging you to “boost” your posts.