The stores have figured it out! Colors sell not just the design! Have you ever paid more for the same clothing item just because you bought it in a different color? I here to tell you don’t fall for the trick! Unless it’s a color-coordinated event like a wedding hunnie save your coins, it’s not that serious to allow them to rob you.
When Stores Price By Colors
A lot of stores have figured out that people will pay more for certain colors based on trending color for the current season. Unfortunately for designers, everyone will not like every color of particular clothing item even if the color is trending.
How People Choose Clothing Item Colors
People choose colors based on emotions, preference, and events. In between these factors, there are usually a few unpopular colors shoppers will completely ignore. Yes! This situation creates an overstock situation. In order, to get rid of the dead stock these stores will offer a lower price on these colors and that’s how you can cash in!
Let’s Blame Pantone Seasonal Colors Publication
For example, the color selection for Spring Fashion Colors 2017 by Pantone was vibrant with a hint of nude colors for balance. Consequently, fashion designers designed clothing items using these colors. Really it’s a great business they have going on, I can’t even blame them.
How To Buy Unpopular Colors and Make Them Work
Firstly, while Pantone tries to make the colors look different chances are you already have a similar color in your closet. So before you overpay for that popular color go through your closet and search for items that closely match the current season popular trending color.
Let’s Save Money Instead
Let’ not go broke trying to buy items based on the Pantone’s color selection for the current season. However, if you really like the design of the clothing item consider the unpopular color. You will save money, plus that unpopular color might be popping next season. Overall, it’s all about your personal style, so don’t let them scam you into overpaying for colors.
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