BoxyCharm vs Ipsy Glam Bag Plus! Who’s winning? BoxyCharm? Ipsy? Consumers? What about the losers?
How Much Is BoxyCharm?
BoxyCharm Costs $21.00 a month. This beauty box subscription usually sends five to six products in their monthly beauty boxes.
Lately, BoxyCharm has been including more than a few random variations. Some months are great and other months you want to cancel.
How Much Is Ipsy Glam Bag Plus?
Ipsy Glam Bag Plus is like that new overhyped eyeshadow palette on the beauty scene.
This beauty box subscription cost $25 a month – it’s $4 more than BoxyCharm.
However, you do get a makeup bag every three months to soften the blow of paying more for practically a beauty box subscription dupe of what BoxyCharm is currently offering.
BoxyCharm Vs Ipsy Glam Bag Plus Popularity Contest
Popularity comes with perks.
BoxyCharm full-size products beauty box was getting all the attention and Ipsy wasn’t having it, even if they are sitting pretty with a subscriber base of 2.5 million.
However, unfortunately, with only 10K Glam Plus boxes available for their initial launch, a lot of subscribers didn’t get the opportunity to upgrade.
Either way, initially offering the service to 2.5 million subscribers would have definitely required a lot of resources.
Show Me The Stats
Some valid industry data is needed for this popularity contest. Normally, IBISWorld provides reliable industry statistics, but none was available.
However, in all fairness to IBISWorld, NACIS has yet to quantify the subscription boxes niche.
Nevertheless, a 2017 Statista survey of women interested in beauty and cosmetics reported 47 percent of likely beauty box customers would consider Birchbox.
Followed by Ipsy with 26 percent, Allure Beauty Box with 22 percent, Target Beauty Box with 19 percent, Walmart Beauty Boxes with 15 percent, Play By Sephora with 15 percent, and BoxyCharm 10 percent.
There’s no surprise Birchbox came out leading based on the data – they are one of the earlier beauty subscription services.
Plus, overall they are a great subscription service, especially if you’re on a tight budget.
So Who’s Really Winning The BoxyCharm Vs Ipsy Glam Bag Plus Contest
Before BoxyCharm was the main beauty subscription box service offering full-size beauty products leaving consumers without a viable choice. Now Ipsy Glam Bag Plus is here, consumers have a choice.
Healthy competition is great for the marketplace – it keeps businesses proactive in the pursuit to increase market share.
Moreover, it also forces businesses to find new ways to entice new customers and to keep loyal customers interested.
So who’s really winning the BoxyCharm vs Ipsy Glam Bag Plus contest? Consumers are definitely winning!
BoxyCharm’s and Ipsy’s suppliers are also winners in this BoxyCharm vs Ipsy contest.
In fact, it’s a great way for suppliers to get rid of dead stock, products near expiry, and low-demand discontinued products.
Finally, let’s not forget Ipsy and BoxyCharm – they have a great business model.
Their business model helps them to better predict sales and help reduce the cost of goods.
If you’re a current subscriber of either service and keep up with the spoilers, you would realize the spoilers are teasers and these companies never show the lesser valued products until it’s too late to cancel.
It’s no coincidence that all the products included in the boxes are revealed after everyone has been charged for the month.
Beauty Subscription Boxes Zero-Sum Game At Play
Announce the winners, and it’s not difficult to find the losers.
With BoxyCharm and Ipsy offering full-size products, retailers have new competitors.
BoxyCharm is $21 and Ipsy Glam Bag Plus is $25, but the value of these beauty boxes individually are usually above $130.
Now, assuming at least 50% of their customers are satisfied with the products in their beauty box, these customers would realize real savings of at least $100.
This isn’t bad for customers, but bad for retailers, because now these customers are now incentivized to depend on their beauty boxes for products they probably would have purchased at the full price.
Beauty Subscription Box Are Fun Beauty Treats But …
Overall, these beauty boxes are fun beauty treats. In addition, they are great for makeup beginners.
As of now, these beauty boxes are valuable. However, it can easily become a splurge if one subscribes to too many beauty boxes.
So try them all to find that number one beauty box that fits your lifestyle.
Good luck! I am here still deciding whether to cancel Ipsy Glam Bag Plus or BoxyCharm.
However, so far BoxyCharm is winning, and it’s all thanks to December Boxyluxe.
Which BTW is currently BoxyCharm solid competitive advantage against Ipsy Glam Bag Plus.